Customer Case

McPhy Energy

Challenges encountered

  • Position an innovative industrial company in a relevant and attractive way
  • Maximizing IPO subscription

Calyptus intervention

  • Equity story: messaging and media training
    • Choice of H2 Energy vs H2 Industrial positioning
  • Advertising campaign
    • 170 k€ media buy
  • Proactive press relations
    • Other: web and print publishing, roadshow support
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Our results

  • 32 M€ raised
  • 27.5 M€ subscribed in retail
  • A press craze
    • Over 75 items identified
  • Best IPO EnterNext 2014 award

Contact us today to boost your financial communications!