As recent history clearly shows, the economy and finance make one inseparable whole. Looking beyond the disarray on the markets, the excesses of banking operators are leading to a slowdown in growth, and even a recession in western economies.
An agency like Calyptus must take this fundamental fact into consideration : finance is not independent. It is no longer enough to simply address investors on their own. Neither is it enough to limit yourself to distributing figures. Factoring in the interests of client companies calls for broader communications, spanning not only industrial achievements, human relations and strategic projects, but also financial data.
And as the recent crisis has made it possible to assess the scale of the interdependence of countries the world over, today it is essential to have an international approach to the reach of businesses.

That is why Calyptus has created a new department at the end of 2008 : Calyptus Corporate International. Led from the outset by two professionals trained up in leading international public relations agencies, this new department’s mission is to communicate with all stakeholders, in France and abroad, integrating press relations and public affairs, with a significant focus on communication with emerging countries.
With Calyptus Corporate International, Calyptus is looking ahead with confidence to the sensitive period that looks set to continue over the coming months, even if the most convulsive moments are now behind us.